A promotional video is a business video with the intent to promote your products, services and events to customers and prospects.  Any video you create is in some sense attempting to sell your brand to your target audience. However, that doesn’t mean it’s a blatant sales pitch.  A good promo video seeks to bring the conversation to a more personal level without making the sales aspect so overt.  Promotional can mean anything from Product videos, Intro videos, Product launch videos, Explainer videos and Video ads​.

Internal communications is all about promoting effective communications amongst people within an organisation. It involves producing and delivering messages and campaigns on behalf of management, as well as facilitating a dialogue with the people who make up the organisation. This can mean anything from announcing a new policy or informing people of an upcoming event, to conducting an organisation wide engagement or culture audit.  There are many media options here from social media to print but video can play are large part in communication information in an informative and engaging way.

If you're trying to change attitudes and behaviours or increase knowledge in your organisation, you need quality pieces of content with a long shelf life.  

When you're trying to teach something new the last thing you want is a dull and confusing piece of training content that just makes your audience want to turn off.

Luckily it doesn't have to be this way!

Training videos don't need to be boring, and you really can use them to engage your colleagues, kick-start discussion and inspire real change in your business.